For brands
Pay for results. Then back the winners.
Set one budget for a group of creators. Everyone gets base pay for delivering; the rest is shared by how their content performs. You see what's working and put more behind it.
A budget you can plan
The pool and base pay are fixed up front, and our 20% fee comes out of the pool. The total can't run past what you set.
Paid on what happened
The pool follows performance, so more of your spend goes to the content that worked.
Small creators included
Follower count isn't in the formula, so you find out who's actually good.
How a campaign runs
Six steps, one dashboard.
- 01
Set your budget
Choose a campaign pool and a base pay per creator. That total is the most the campaign can cost. There's no fee on top.
- 02
Write the brief
Add your key selling points, do's and don'ts, and the assets creators need. They see it all in the app.
- 03
Approve the videos
Creators upload before they post. Approve, or ask for changes with a note.
- 04
Watch it perform
Every video's views and engagement in one dashboard, with a leaderboard of your creators.
- 05
Boost the winners
Request a boost on a video that's working. The creator authorises it in the app first.
- 06
Pay for what performed
Every creator receives base pay in full. 80% of the pool is shared by results, and 20% is Breadshare's fee.
In the dashboard
See what's working.
Campaign overview
Total views, engagement, creator earnings and spend, with a graph you can switch between them.
Content library
Every video in the campaign, sortable by views, engagement, earnings or recency.
Creator leaderboard
Rank creators by views, engagement rate or performance score. It's an analytics view, not a contest.
Review queue
Watch uploaded videos, approve them or send them back with a note.
What's working
Which formats, hooks and video lengths are outperforming the campaign average.
BoostComing soon
Request paid amplification on a winning video. Real ad platform connections are on the way.
Questions
What brands ask us.
How does a campaign pay?
In two parts. Base pay goes to every creator in full. Then 80% of the campaign pool is shared by performance, and Breadshare keeps 20%.
Read the full answer →Can a brand choose its creators and approve their videos?
Yes to both. Brands invite the creators they want, or open a challenge anyone can enter, and approve each video before it's posted.
Read the full answer →Run one of our first campaigns.
We're working closely with a small number of brands for the first batch on December 1. Leave your email and we'll set up a call.